Google/GMail and Yahoo… Blocking Client Emails…

Third-party Emailing has changed with new Rules from Google and Yahoo.

This is not specific to Bookings Essential… but any / all third-party email providers that send emails on your behalf.
Following these email delivery rules is crucial for those studios who (or want to):
  • have Bookings Essential send emails (reminders, Invoices, etc) to your clients as your Email Address 
    • i.e. not as with a “replyTo” you.
    • Sending through your Google or Outlook365 Account also means your sent emails are stored.
  • Use the Bookings Essential “Letters” page for BE group created emailing.
    • You must have a Website with a matching Email address
    • You must know your Email Provider Sending Limits.


Google/Yahoo crackdown on spam

In February, Google and Yahoo announced that they would block any email sender not specifically identified in the Sender’s Domain Records.
It appears Yahoo may have started enforcing this mandated blocking on the 1st of May.


This 2min Video covers it more simply than I can


Ignoring this would be high risk
The following video clarifies whether or not you can ignore this:
How does this affect you?

Bookings Essential is an  “Email Creator/Sender”(Third-Party) for your Domain/Website, automatically sending reminders, invoices, notifications, etc.
BE previously was granted the “right” to do this for you, simply by entering your Email Settings and Password correctly into “Setting-Email Settings”, (or connecting to one of our APIs (Google, Outlook365))


However, this form of “one-factor” sign-in for emailing is no longer acceptable.
Globally now, “2-factor authentication” of Emailing is done through your Website Domain Records.

What are “Domain Records”

Your Website’s Name… is actually called an Internet “Domain Name”.
This Internet “Domain” contains all the Internet services of your Website… including Displaying your Website, Emailing, Online Storage, and much more.


Your Domain Records were originally allocated when you bought the website name, and are accessible via login where you bought it (mostly).
These records allow you to approve an “Email Sender” on your behalf.
See Notes at the bottom for which records (settings) do what.

So Let’s Test Your Domain/Website Email Settings Here:

To understand the results better,… check out the notes at the bottom of this email

How can I change my Website/Domain Records (Settings)

Simply ask either your Website Manager or Hosting Provider to update your Domain Records via their normal support method.
Their support could be either via Email… or an Online Support request page on their website.

So what do I have to do:
As above, just ask your Website Manager or Website Hosting Provider to add the following Bookings Essential Emailing Servers to your SPF Record:
These addresses are also found at the bottom of the “Settings-Email Settings” page in the Admin application.
If you have chosen to manage your Website yourself… your Website Hosting Provider will have a Help page for “How to change My SPF Record”
Check their Help menu or Google it… it will be there, step by step. 
After this is done… you can check if it was successful here:
Or ask me to check it for you when it is done.

If you are using Bookings Essential Emailing then it would still help email delivery to ask your Domain Hosting Provider to update your SPF record as above.
I have included a little more detail for your understanding below and please let us know any questions.




Further Reading for your understanding

4 important Domain records relating to Email.


The first is your allocated Domain Email Postoffice

  • MX Record: This is the server the world sends Inbound emails and replies to.
    • Your Email Mailbox is on this server (normally)


The next 2 records are different types of “Keys” (2FA) to allow “Outbund” Email Sending.

  • SPF Record: The “Sender Policy Framework”.
    • a complicated way to say “Who can send my Emails”

  • DKIM Record: DomainKeys Identified Mail
    • This is generated by your hosting provider, sometimes based on your website SSL certificate (which is also now mandatory)


The last record is the “Front Gate” with “locks” for the previous 2 keys (SPF & DKIM):

  • DMARC Record: Domain Message Authentication, Reporting & Conformance

    • Both locks don’t have to be locked… you can leave the gate open if you want to.

    • But be aware that internet Mail Servers want you to have this DMARC Record Gate, locked or not.